Google Search Console is a powerful tool that helps website owners monitor and maintain their website’s presence in Google search results. Over the years, Google has continuously updated and improved the platform with new features and capabilities. In this article, we’ll explore some of the latest and most useful Google Search Console features that website owners and SEO professionals should be aware of.
- Discover Performance Report
The Discover Performance report provides website owners with insights into how their content is performing in Google’s Discover feed, a personalized content feed that appears on the Google app and on the mobile version of the Google homepage. The report shows how many clicks, impressions, and click-through rates (CTR) your content has received, as well as the top-performing content and the devices and countries where your content is being viewed.
- Index Coverage Report
The Index Coverage report helps website owners identify any indexing issues that might be preventing their pages from appearing in Google search results. The report shows which pages have been indexed, which ones have not, and which pages have errors or warnings that need to be addressed. This information can help website owners optimize their pages for better search visibility.
- Performance Report
The Performance report provides website owners with a detailed analysis of how their pages are performing in Google search results. The report shows how many clicks, impressions, CTR, and average position your pages are receiving, as well as the top-performing pages and queries. The report also allows website owners to filter the data by date range, device type, country, and search appearance.
- Mobile Usability Report
The Mobile Usability report helps website owners identify any usability issues that might be affecting the mobile experience of their website. The report shows which pages have mobile usability issues, such as text that is too small to read or buttons that are too close together. This information can help website owners improve the mobile experience of their website and boost their mobile search rankings.
- URL Inspection Tool
The URL Inspection tool allows website owners to inspect any URL on their website to see how Google crawls and indexes it. The tool shows whether the page has been indexed, when it was last crawled, and any indexing or crawling issues that need to be addressed. The tool also provides suggestions on how to fix any issues and how to optimize the page for better search visibility.
- Security Issues Report
The Security Issues report helps website owners identify any security issues that might be affecting their website. The report shows which pages have security issues, such as hacked content or malware, and provides guidance on how to fix them. This information can help website owners keep their website safe and secure for their visitors.
- Manual Actions Report
The Manual Actions report notifies website owners if their website has been penalized by Google for violating their webmaster guidelines. The report shows the reason for the penalty and provides guidance on how to fix the issue. It’s important to monitor this report regularly to ensure your website stays in compliance with Google’s guidelines and maintains its search visibility.
In conclusion, Google Search Console is a powerful tool that can help website owners optimize their website for better search visibility and user experience. The platform’s latest features provide valuable insights into how your website is performing in Google search results and how you can improve it. By using these features and implementing the suggested optimizations, you can boost your website’s search rankings, increase traffic, and ultimately grow your business.