How to Write On-page SEO Friendly Content

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By Adhityo Rachman Hakim

If you’re running a website or a blog, you already know how important search engine optimization (SEO) is to attract visitors to your site. One of the most critical factors of SEO is on-page optimization, which refers to the strategies used to make individual web pages rank higher in search engine results pages (SERPs). Writing SEO-friendly content is essential to on-page optimization, and in this article, we’ll cover some tips on how to create on-page SEO-friendly content.

  1. Conduct Keyword Research

Keyword research is the foundation of SEO. It involves identifying the keywords and phrases that people use to find the content you’re writing. The first step in writing SEO-friendly content is to conduct thorough keyword research. Look for keywords and phrases that are relevant to your topic, have a high search volume, and are not overly competitive. Keyword research tools like Google Keyword Planner and Ahrefs can help you identify the right keywords for your content.

  1. Use Keywords Wisely

Once you’ve identified your target keywords, use them strategically in your content. Incorporate your keywords into your headlines, subheadings, meta descriptions, and the body of your content. However, don’t overdo it, as stuffing your content with keywords can harm your SEO rankings. Use your keywords in a natural way that doesn’t compromise the readability of your content.

  1. Optimize Your Headlines and Meta Descriptions

Headlines and meta descriptions are critical components of on-page optimization. Your headlines should be compelling and incorporate your target keywords. Make sure your meta description accurately describes your content and includes your target keywords. The meta description is the short text that appears in search engine results pages, so make it enticing to encourage people to click through to your content.

  1. Use Internal and External Links

Links are important to on-page SEO. Use internal links to connect your content to other relevant pages on your website. External links to high-authority websites can also help improve your content’s SEO rankings. Make sure your links are relevant and provide value to your readers. Too many links, however, can make your content seem spammy and harm your SEO rankings.

  1. Write Quality Content

The most critical factor of on-page optimization is quality content. Search engines prioritize content that provides value to their users, so focus on creating informative, engaging, and relevant content that resonates with your target audience. Make sure your content is well-structured and easy to read, with plenty of white space and subheadings to break up long blocks of text. Use images and other multimedia to make your content more engaging and visually appealing.


On-page optimization is critical to improving your website’s SEO rankings, and creating SEO-friendly content is an essential part of that process. By conducting thorough keyword research, using your keywords wisely, optimizing your headlines and meta descriptions, using internal and external links, and creating high-quality content, you can improve your on-page SEO and attract more visitors to your website. Remember that SEO is an ongoing process, so continue to refine your on-page optimization strategies to stay ahead of the competition.

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