now.gg, a mobile cloud company, launched on June 4
A mobile cloud platform for game publishers. Mobile Cloud Platform-as-a-Service (PaaS)
now.gg is drastically transforming the reach, potential, and business models of game publishers by
provides solutions for accessibility, audience reach, and monetization. Now.gg has already
adopted and used by leading game publishers such as Perfect World, PerBlue, and
Lilith Games, the cloud-based mobile platform now.gg, aims to revolutionize the way mobile game publishers operate
reach new users around the world in an extraordinary way.
For the first time, game publishers can release games with the same graphics and
Consistent performance regardless of device, operating system, or regional constraints through the cloud
mobile now.gg. Their gaming community can play games on mobile devices or operating systems
In any case, they can also instantly share the games they own on social media
the media they already own, and players can make in-game purchases right away
through their own payment channels.

Today, nearly 40% of smartphone users are unable to keep up with gaming trends by
their devices, and 60% of smartphones on the global market are low-end or mid-range
and cannot handle games at a high performance level; the problem is
storage, and performance-intensive tasks. To eliminate these obstacles, now.gg is here
to bring about change in the gaming industry and bring mobile games to billions
other gamers

In addition to bringing a new experience to mobile, now.gg makes games shareable
instantly by clicking the link. Instead of waiting for the download and installation, which
With this user-friendly platform, gamers can instantly share, click, and access games. Gamers
Just click the link to start playing the game right away and make in-app purchases
app — no download required. Gamers can even play on third-party apps such as
Discord and Snapchat without having to leave those platforms. With 1.3 million
With new players joining every day, game publishers can reach billions of other gamers
just as easy as it is for them to discover and share their favorite games on social media.

Game publishers can monetize their new users with mobile cloud without
Depending on the credit card... 45% of all online purchases are made through the wallet
digital, and this number is projected to rise to 51% by 2024. now.gg
gives gamers the freedom to pay through digital payment channels that are already
they have in the cloud, such as digital wallets, cryptocurrency, or online game top-ups. This will
enables game publishers to attract more new users and also
increase their profit margins. By implementing Arm®-based cloud server processors
now.gg offers users an exciting new gaming experience and
developers—something that was previously impossible. By offering Android games
or iOS Arm-native on AWS Graviton2-supported instances, publishers can avoid

backend compatibility issues, resulting in a smoother experience. Instance
It delivers better 40% performance per dollar compared to x86 instances
the current generation, thereby reducing developers' hosting costs and
allows them to serve more customers per instance.
“now.gg aims to encourage mobile game developers to tap into the full spectrum of
”new users who are currently constrained by smartphone specifications and app store limitations," said
Rosen Sharma, CEO of now.gg. “Cloud mobile is democratizing access to mobile games by
eliminate all smartphone barriers and requirements and deliver an experience
playing a new game. This ushers in a new era for the gaming industry, enabling game developers
”to reach billions of new mobile gamers. A new era of mobile gaming is here."
now.gg is powered by its own top-of-the-line Android platform, which is supported by servers that
Arm-based, called nowCloud OS. nowCloud OS enables game developers
to easily modify their Android apps, for the cloud, and to build
cloud-native in the future. This allows now.gg to adapt to
platform bandwidth characteristics and latency constraints, as well as optimizing cloud costs.
Game developers around the world can now simply host their games on the now.gg cloud
and publish the link on their websites to provide global access to the game
them.

“now.gg has built a platform that leverages the global scale of AWS to provide
a valuable business model for game developers around the world. We see this as
One of the most interesting use cases for our ARM servers on Amazon Elastic Compute
”Cloud (Amazon EC2),“ said Johan Broman, EMEA Gaming Solutions, AWS. "With

Using the mobile cloud from now.gg and AWS Graviton2 instances, game developers
can run their mobile games natively, encode the rendered graphics, and
run their games directly on their smartphones. This allows
game developers to provide a consistent gaming experience for everyone
”a much more enjoyable and seamless experience for gamers on mobile devices."
“Data centers powered by servers running on Arm-based processors help
eliminates compatibility issues for mobile cloud developers, ensuring that applications
”Your smartphone is available in the cloud," said Eddie Ramirez, senior director of marketing for the Business Unit
Infrastruktur, Arm. “Through our collaboration with now.gg, we are ushering in a new era of gaming
This cloud-hosted service is designed to provide a rich gaming experience, while
”to drive more efficient revenue streams for developers and cloud providers."
“One of the biggest challenges facing game developers is engaging the community
those that already exist, expand their reach, and provide an extraordinary experience
As usual, now.gg is revolutionizing gaming with its unique approach to user acquisition,
game-sharing capabilities, and monetization. Regardless of device or location, gamers
Now you can instantly access any game and enjoy a gaming experience without
obstacle, which is a completely new and interesting concept. In our trial
”With now.gg, we've seen a significant increase in both acquisition and retention,"
said Bai Xue, a producer at Perfect World, a leading game developer known for
popular games like Perfect World Mobile.

now.gg Mobile Cloud is now available and ready to use. For more information
For more information, visit https://now.gg